Search Laboratory – An Insight Into Who They Are & What They Do

Search Laboratory Logo

Search Laboratory Logo

 

Search Laboratory is an award winning digital marketing agency Leeds is certainly lucky to have it based there. Although they rank for local keywords such as “SEO Leeds” & “SEO Bradford” they are far from just an SEO Agency offering SEO services. Don’t get me wrong they’re very good at it but they offer so much more & have previously won awards for “Best Digital Agency Leeds” and I’m convinced they’ll be further awards to follow. Founded in 2005 by Ian Harris they’ve come a long way in a very short space of time. Their strap-line is “Leading The Way Way In Digital” and oh they certainly enjoy digital. This shows in their testimonials & client base. Boasting over 150 clients spanning over 18 countries they’re certainly not just you’re average Marketing Agency. In Light of the fact that my specialty is SEO my intention in this article is to inform you of the different types of SEO they offer.

Services They Offer

INTERNATIONAL & MULTILINGUAL SEO

Image of Google on a World Map

Image of Google on a World Map

 

Yep – that’s right Search Laboratory are going way beyond SEO UK. They offer international marketing services. This includes SEO for All Search Engines not just Google. Other Search Engines include Daum Naver Baidu & Yandex As part of there commitment to offering multilingual services they include :-

  • SITE LOCALISATION
  • MULTILINGUAL LINK BUILDING
  • COMPETITOR AND MARKET ANALYSIS
  • A SEARCH ENGINE AUDIT
  • UNIFIED GLOBAL SEO REPORTING

 

Mobile Optimisation

Mobile Optimisation Image

Mobile Optimisation

 

SEO works so much better nowadays if you optimise your website for mobile use. In-fact I’d go as far as to say that if you don’t – you’re not going to be on the 1st page of Google any time soon. (If Ever) in 2017 this must be included in your digital marketing or digital SEO strategy. It is safe to say that Search Laboratory have recognised this ranking factor & will do you justice in this area for sure. It is absolutely vital in your SEO efforts because it is part of the user experience ranking factor or UX for short that Google is currently focusing on. Its all about usability and if you consider the amount of people that use their phones & tablets to search. If you cant use it because its not mobile-friendly; you may as well forget about ranking. I tried to avoid it when I tried to rank for SEO Consultant Leeds. I regretted this because I could of Saved myself a lot of time by just listening to Google, because at the end of the day whether your a freelancer like myself, parallax Leeds or the number 1 SEO agency London – the rules still apply you have to listen to Google.

 

On-Page SEO

Gone are the days when you could just fill your articles up with keyword you want to rank for and that was it. I recall Salt Agency London utilising this trick to great effect when it was possible… They wanted to rank for SEO London and were able to do say by just placing this pharse in the right places. In 2017 it is much more difficult and I can only see it getting harder. Now you have to focus on our favorite thing UX. Users don’t want to see the same keywords repeated over & over because its unnatural to read and those wonderful Google bots are able to recognise this and will consider this as “Keyword Stuffing” Now Google is able to recognise related keywords which in the world of search this is known as Latent Semantic Indexing or LSI for short. So now if you wanted to rank for Web Design Bradford for example – you would still place those keywords in the right places but only 3 maybe 4 times. In addition to this you would discuss related terms within your article for instance you might mention a near by company who provides web design such as Blueclaw, Branded3 or GWMT

Your pages and posts need to be interactive and engaging too – Search Lab will ensure you have optimised images & videos where applicable on your pages. This is also to keep users on your pages because if they are only on the pages for a short space of time you will be seen by the search engines to be providing useless information & that is why the user left so quickly. This is also known as Bounce Rate” I will talk more about that in the future.

 

Local SEO

 

Local SEO

Local SEO

 

Search do a great job of ranking your website locally. What does this mean? Well lets use Salt PR a london based company as our example to explain. Because of their location they would want to be associated with it. So as a result they may want to optimise some of their pages for the keyword Salt London. This is what local is all about – Making sure you are found locally. Another Example of this would be Red Cow Dublin.

 

Training

Search Laboratory have definitely exceeded any other creative agency Leeds has to offer here. They even offer training and consultancy so if you want to learn the tricks of the trade – you should certainly talk to them.

 

Software

They are also able to offer in house SEO Reporting Software as well as what they call “SEO Lab” which is thei own armory of  SEO Tools. I’ve also heard of them working in collaboration with salt speech and language & Spike Digital in relation to Software Development.

 

Conclusion

I’m in no doubt as to why Search Laboratory have become a feirce competitor of the top Jaywing marketing company in Leeds. They have so much to offer in terms of SEO & beyond. I can only see them exapnding further in the future.

 

 

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