When we think of Digital SEO we immediately might think of it as something different or perhaps more advanced than the conventional SEO (Search Engine Optimisation) but the reality is theere is no difference whatsoever and I’m not eveb sure why it has become a frequent phrase utilised in the world of SEO. However, I can confirm that it does seem to have only surfaced in the UK. clarified by the fact that people are now beginning to search things like Digital SEO UK. What has also become clear is that companies and freelancers alike have become aware of the sudden rise of the so called Digital SEO. How is it clear? Well if we look at the search results for the term including UK – you will see there are a significant number displayed.
In addition to the high volume of results being displayed in the SERPS the phrase has also now appeared in branding. Below I outline examples of how the term is appearing in brands and who is responsible for the birth of this new concept. (Particularly in Bradford)
- Digital SEO Leslie Gilmour
- Ian Davies Digital SEO
- Twentysix Digital Leeds
Its inception has not only taken place in the north. Most recently I’ve seen an emergence of Digital SEO London clearly conveying a shift and growth of the usage. Furthermore, marketing establishments such as SEO Stars Limited are rferring to themselves as a Digital SEO Company.
Could This Be Considered As Over Complicating Things?
My view is yes absolutely! Previously we have had other terms relating to the industry disappear and be considered surplus to requirements. A prime example of this would be SEM Digital Marketing. SEM is an old acronym referring to “Search Engine Marketing” So why change it again? Clients/users already get confused with SEO vs Digital marketing so adding another is only going to make things more challenging for everyone. I’m always having to explain to clients that they’re too very different things. I then have to elaborate and explain the role of SEO in digital marketing. All because of too much confusion and unnecessary over-complication. Which is also causing more rank challenges for the more accurate and relevant phrases such as SEO Leeds or SEO Bradford. I Mean if we look more closly at the SEO Digital Marketing definition
Because of this companies are now having to position themselves differently too in relation to what they are and what they offer they’re having to try and rank for Digital Marketing Agency and other terms such as Digital Agency Leeds or like myself with SEO Consultant Leeds
It’s Now Also Appearing In The Job Description But Digital SEO Isn’t Relevant
Yep thats right! even though there is a complete lack of relevence for the word “digital” in relation to SEO. It has now also begun to appear in the description for digital marketing SEO jobs. Now me personally i associate the term digital with things like graphics, images and web design so perhaps if you were looking for web design Bradford or something similar then this would make more sense but not digital SEO I currently see no need for the term in addition to what we already have. In-fact I recall that this advertisement was for an SEO company in chennai.